
Our Team
Our team is among the most highly specialized and experienced in the industry, with international experience in research, writing and scholarship across public, private and university sectors. SIERC-led projects have produced complex creative products (such as award-nominated books), professional business biographies (published by university presses), graduate-level case studies (for corporate university environments), court-based expert legal research (for complex litigation), in addition to a wide variety of communications products – presentations, speeches, keynote addresses, briefing notes and more. These projects and products are diverse and wide-ranging. But it is precisely our experience with that wide range of projects that allows us to deliver insights across product categories.
CEO
Dr. Laurence B. is a senior consultant specializing in business, finance, and technological change. A sought-after strategic advisor to senior executives, he brings exceptional scholarly insight and practical expertise to complex organizational challenges at the intersection of history, strategy, and leadership. His work examines the critical dynamics of technological transformation, political economy, regulation, and governance that shape institutional trajectories and decision-making.
As founding CEO of SIERC, Dr. Mussio leads a specialized consultancy that advises C-suite executives and boards on strategic decision-making through the lens of institutional memory and historical intelligence. His pioneering work in applying historical methodology to contemporary business problems has made him a trusted counsel to some of North America's most influential financial institutions and corporations.
Distinguished Scholarship
Dr. Mussio's landmark two-volume history, Whom Fortune Favours: The Bank of Montreal and the Rise of North American Finance (McGill-Queen's University Press, 2020), has been acclaimed internationally. Renowned historian Sir Niall Ferguson described it as an "exemplary, deeply researched and insightful history" of one of North America's founding financial institutions. This comprehensive work, consisting of Volume 1: A Dominion of Capital, 1817-1945 and Volume 2: Territories of Transformation, 1946-2017, represents the definitive analysis of Canadian financial evolution through the lens of one of its oldest institutions.
His earlier volume, A Vision Greater Than Themselves: The Making of the Bank of Montreal, 1817-2017, offered an accessible yet sophisticated treatment of two centuries of financial history. All works are available in both official languages and have solidified his reputation as a leading authority on North American financial history.
Leadership & Influence
In recognition of his significant contributions to historical scholarship, Dr. Mussio was elected Fellow of the Royal Historical Society. He serves as:
- Chair and Co-Founder of the Long Run Institute (LRI), an international forum connecting scholars, corporate leaders, and policymakers to address contemporary challenges through a historical perspective
- Special Advisor to the Office of the Chief Executive Officer, BMO Financial Group
- Member of the International Advisory Board, Queen's University Belfast Centre for Economic History
- Member of the Leadership Council, Ian O. Ihnatowycz Institute for Leadership, Ivey Business School at Western University
Academic & Professional Engagement
Dr. Mussio maintains active engagement with premier business education institutions, currently serving as Professor in the MBA Program at the Schulich School of Business, York University. His teaching expertise extends to graduate programs at McMaster University, Syracuse University, and the prestigious Kellogg-Schulich Executive Education Program.
As a Certified Training and Development Professional (CTDP), he frequently conducts high-level training for Ontario public service executives, bringing his unique integration of historical methodology and contemporary leadership challenges to public sector management.
Public Influence & International Recognition
Dr. Mussio is a frequent contributor to the Globe and Mail, Canada's premier national newspaper, where his analysis of business trends, technological disruption, and regulatory frameworks offers valuable context for contemporary issues through a historical lens.
His international standing is reflected in his multilingual capabilities—he is fluent in French and Italian, with intermediate proficiency in German—and his induction as Chevalier of La Confrérie de la Tastevin de Bourgogne, France. He is listed in Canadian Who's Who, Canada's definitive biographical reference publication.
Dr. Mussio resides in Toronto, Canada, where he continues to shape the discourse on business history and strategic leadership through his writing, advisory work, and executive education.
International Advisory Board
Claude Gagnon
SIERC Advisory Board Member
Claude Gagnon is the President of Operations, BMO Financial Group, Quebec.
A well-known business leader, M. Gagnon’s career at BMO spans four decades and has included key roles in human resources, personal banking, commercial banking, product development and sales leadership. Claude is known and respected for his experience, professionalism, and personal commitment to the bank and its customers. This new appointment recognizes M. Gagnon’s extensive experience representing BMO’s interests, brand and visibility in Quebec – in the business community, in the civic community and with all levels of government. M. Gagnon was most recently Managing Director, Operations and Head, Office of the Chairman, BMO Nesbitt Burns and President, BMO Financial Group, Quebec.
M. Gagnon's work in the community is also well known. He has received several awards in recognition of his considerable commitment to the various foundations and boards he has been involved with.
Philip Cercone
SIERC Advisory Board Member
(Photo by Dr. Colleen Gray)
Philip Cercone is a distinguished senior figure in Canadian and international academic and scholarly publishing. He has been Executive Director and Editor at McGill-Queen's University Press for almost 35 years and holds an academic appointment at McGill University. MQUP is a scholarly publisher that defends, refutes, and creates fresh interpretations of the world. With almost 4,000 books in print and numerous awards and bestsellers, the press under Mr. Cercone has produced peer-reviewed, rigorously edited, beautifully produced, intelligent, and interesting scholarly and trade books in a variety of subject areas in the humanities and social sciences. Under Mr. Cercone’s leadership, the list has grown significantly and its reputation likewise. The press is frequently referred to as Canada's leading academic publisher. Underscoring the press’s literary and business acumen, MQUP trod new ground in 2017 when it opened a UK-based office - a first for a Canadian-owned academic press.
He has been on the Board of Directors of many not-for-profit organizations and has been involved in peer-review panels on the funding of both journals and books both at the Canada Council and SSHRC. He has been president of a number of organizations, including the following: Association of American University Presses; Association of Canadian Publishers, ACP, (three times) President of the Association for the Export of Canadian Books, now called Livres Canada Books (6 times); Association of Canadian University Presses; Association of Quebec University Presses (twice); Association of English Language Publishers of Quebec; and the Italian Canadian Professional and Businessmen Association of Canada. He was one of the founders of eBOUND Canada on whose Board he sat for the organization’s first 4 years. In 2010, he was given the Association of Canadian Publishers’ President Award for “leadership through volunteer service to the publishing industry and to ACP.” As president of ACP, he spearheaded the creation of the Canada Book Fund at Heritage Canada.
Dr. Andrea H. Schneider-Braunberger
SIERC Advisory Board Member
Dr. Andrea H. Schneider-Braunberger is one of Germany's most prominent historians of banking and business. She is Managing Director of the Society for Business History (Gesellschaft für Unternehmensgeschichte, GUG e.V.), a position she has held since 1996. She holds a doctorate from the Johann-Wolfgang-Goethe University in Frankfurt am Main. Her thesis was on Helmut Schmidt and the Great Coalition, 1966-1969. She has published numerous articles and books in the field of banking history, and recently, family firms. She has also written several articles on the role and uses of business history for management. Dr. Schneider-Braunberger is a regular participant and contributor at international scholarly conferences, seminars, and talks. She recently presented her findings on the impact of digitization on company archives.
She has been a key member of the editorial staff of the Journal of Business History (Zeitschrift für Unternehmensgeschichte) since 2006. In 2012, the Gesellschaft für Unternehmensgeschichte, e.V., where she headed several projects on business history, opened a subsidiary for its research and archival projects: the GUG mbH. Dr. Schneider-Braunberger has been Managing Director of GUG mbH since its founding in 2012.
Dr. Schneider-Braunberger has been a member of the council of the European Business History Association (EBHA) since 2006. She has since held other key posts at the EBHA, including Treasurer (2007), Vice-President (2013-2015), and President (2015-2017).
Since 2007, Dr. Schneider-Braunberger has served on the board of patrons of the Historical Museum, Frankfurt.
Dr. Michael Aldous
SIERC Advisory Board Member
Dr. Michael Aldous is Assistant Professor in Management at Queen’s University Belfast, and Adjunct Professor in Strategy at IE Business School, Madrid, where he teaches Strategic Management and Implementation to MBAs and executives, as well as International Business to undergraduates.
His research examines the long-run evolution of business ownership and organization, and he is interested in understanding why different forms of ownership, such as the corporation and partnership, are used, and how these choices affect the performance of individual firms, industries and the wider economy. Recent work, published in leading business history journals, including Business History and Enterprise and Society, examines how entrepreneurs dramatically expanded International trade in the 19th century through the innovation of business organization. His research excellence has been recognized most recently through the Mira Wilkins Prize, 2016, for the best paper on international business in Enterprise and Society.
Michael has a wide set of experiences working in communications and business development in both the private and university sectors. He was founder and director of Forum MBA, a company supporting leading international business schools in the recruitment of MBA students. Subsequently, he has worked extensively with a number of business schools in the UK and Spain, supporting them in building their brands and developing institutional relationships around the world. He is particularly interested in the exciting opportunities that online technologies offer to the innovation of teaching and widening participation within higher education.
Dr. Cheryl McWatters
SIERC Advisory Board Member
Dr. Cheryl McWatters is the Father Edgar Thivierge Chair in Business History and professor of accounting, University of Ottawa, where she teaches courses in business history and management accounting.
She is editor of Accounting History Review (formerly Accounting, Business and Financial History), associate editor of the Journal of Operations Management and Accounting Perspectives, and a member of the editorial boards of Accounting, Organizations and Society, Accounting, Auditing and Accountability Journal and Accounting Historians Journal. She currently is the President of the Canadian Academic Accounting Association and Chair of CEHN-RCHE. Until recently, she served on the Board of Trustees of the Academy of Accounting Historians and was Academy president in 2009. Prior to joining the Telfer School of Management, Dr. McWatters was a full professor at the University of Alberta and associate professor at McGill University. Her research has led to a number of long-standing international collaborations including visiting professorships in France, Australia and the United States. She is a member of the Conseil d'Administration (board of directors) of the Réseau français des instituts d'études avancées. Her research publications have been recognized for excellence, garnering numerous research and best-paper awards including the Accounting History Review 2013 Best-Article Award and the Shingo Research Prize for Excellence in Manufacturing Research. Professor McWatters is active in a variety of professional and international research organizations. In 2015, she received the Journal of Operations Management Associate Editor Service Award for outstanding service from 2010-2014.
Dr. McWatters has published in a variety of journals including Accounting, Organizations and Society, Accounting, Auditing and Accountability Journal, Journal of Operations Management, Business History, Droits, Revue du Nord, Accounting Historians Journal, Accounting History, Accounting History Review, and Accounting Business and Financial History. She has contributed to a number of collected volumes, most recently, Routledge Companion to Business History, Merchants and Profit in the Age of Commerce, 1680-1830 and Credit and Debt in Oxford Bibliographies in Atlantic History. She is also co-author with J.L. Zimmerman of the textbook Management Accounting in a Dynamic Environment (2016).
Andrew Smith
SIERC Advisory Board Member
Dr. Andrew Smith is a Senior Lecturer in International Business at the University of Liverpool Management School in the UK where he teaches about non-market strategy and political institutions. Andrew Smith’s research expertise lies in the area of business and economic history. He has published historical research on a range of companies including HSBC, BP, Unilever and the Hudson’s Bay Company, and Unilever. The span of his research is global and has involved studies of firms active in Europe, the United States, Africa, India, and Greater China. He also continues to do research on business history in his native Canada. Andrew did his BA at Queen’s University and his PhD at Western University.
SIERC Team
Elizabeth Delaney
Executive Assistant
Elizabeth Delaney has a range of executive experience in the private and not-for-profit sectors. As a regional coordinator with a national not-for-profit organization, she oversaw programs serving a variety of constituents and stakeholders. She has also worked in the business, post-secondary and arts communities and was a member of the Editors' Association of Canada. As part of her own professional development, she recently completed a combined honours degree in linguistics and communication studies at McMaster University in Hamilton. Elizabeth has supported the SIERC team since 2013.
Elizabeth is a member of the Burlington Symphony Orchestra. She plays viola.